

|
Find Carolyn's Individual Books and Audios Here:
To learn about Carolyn's
presentations at fairs, conferences, and tradeshows and the classes she
teaches, subscribe to her Google calendar by clicking here:
You will find at least one promotion, writing
or tech tip on every page on this site. Sometimes you'll find, two or
three! Happy browsing and collecting!
Endorsements:
"You've just impressed the hell out of
me. I was reading your email on the group, then saw your sig file. I
so rarely follow someone's sig file to their home page, to their
publisher's page, and I've never then gone ahead and bought the book,
but I just did it with you. I don't know what the difference is between
your book and the thousands of sig files I see each day..."
Tracy Cooper-Posey, author
of Heart of Vengeance"Publishers
& Writers of San Diego offers high quality programs for its
members, but one equal to Carolyn Howard-Johnson's dynamite talk
on promoting your book, is mighty hard to imagine!" ~
~~~
"[Carolyn] provides affordable
common-sense strategies for getting your work the attention it
deserves, and her energy is contagious." ~
Donna McCroohan Rosenthal, program director of the East Sierra
Branch, California Writers Club
Car Wash Lawnmower
For Your Entertainment. Courtesy of
Jim Whiting
~~~
Tip
from John Irving
"If you don’t feel that you are possibly on the edge of humiliating
yourself, of losing control of the whole thing, then probably what
you are doing isn’t very vital. If you don’t feel like you are
writing somewhat over your head, why do it? If you don’t have some
doubt of your authority to tell this story, then you are not trying
to tell enough."
~
John Irving, author
Find at least one tip on writing, promotion or
tech on every page of this website.
Presenter at
These Conferences and Book Fairs (A Sampling):
Erma Bombeck Writers' Workshop, 2006, 2008
"It was so nice sit in on your session. I learned as much in
the portion of your session that I attended as I did in all
the others combined! You're not only a wealth of
information, but you're just a delight to talk with..." ~
Mindy
Hoffbauer, Professional Explainer, and Attendee of the
Erma Bombeck Writers' Workshop, 2008."
"It was great
meeting you and putting a face with the book
that has been so helpful in helping me market my
work."
|
|
|
Carolyn and Craig Wilson of USA Today at the Erma Bombeck Conference, 2008. Celebrating Carolyn's birthday. Tim Bete, conference director, at left. |
a how to publicize your writing seminar, it was an hour-and-a half of name-dropping from some guy from LA. When someone finally asked what they could do to promote their novel, he said unless it had a tie-in to someone famous, nothing. It was good to hear there are things you can do -- maybe not media blitzes, but at least something to get a little press.'" ~ Anonymously from an attendee at the Erma Bombeck Writers' Workshop at Dayton University, 2006
"You were a big success - everyone loved you today! They were most complimentary. You should be feeling terrific if the vibes are working…" ~ Margie Whelker, Program Director, P.E.O.
"Thank you for such a rich and fast-paced class." ~ Chris Meeks, author and student UCLA Weekend Promotion Seminar
|
|
"I came away with inspiration and knowledge I never expected to glean (not to mention the extensive handout information)." ~ Michael J. Wallach, student and author, UCLA Weekend Promotion Seminar
"Your audio class awoke a spark in me that had simmered to a mere sizzle. Your audio, listening to your voice, made me feel a part of your own promotional gang and for this it is I who would like to thank you. ~ Lea Schizas, reviewer for The Muse Book Reviews and editor of Apollos Lyre.com
"You provided step-by-step information that I can use right away to advance my career. Your workshop was AWESOME! ~ Dorothea Helms, The Writing Fairy and attendee Erma Bombeck Writers' Workshop, 2006
"It was a delight to attend your workshop at the Erma Bombeck Conference this past weekend. I'm just about to launch my Web site and e-newsletter, so your branding information came just in the nick of time. I'll be making some changes to my site with the information you shared." ~ Karen Bryant, author and workshop attendee, 2006
"…enjoyable and informative marketing workshop last Sunday! You packed a lot of information and advice into six hours" ~ Laurie Dea Owyang, PENUSA fellow
"Your chat (on writing dialogue) was terrific and your answers were crystal clear and encouraging." ~ Priya Lyengar, author and attendee The Muse Online Writers Workshop
Carolyn Speaking on "Poetry: Don't Let It Molder in a Drawer! Publish It!"
Seventy-two attendees at the Glendale Main Library.
Carolyn Howard-Johnson
has
been interviewed on more than 300 radio and TV stations (see the
Publicity and Appearances
page).
Download
my interview with 90 Day Goals author Frank
Gasiorowski.
Learn more about everything from nude cover photos to tolerance to
writing book proposals.of the Ages.
§ Writers' conferences (see Publicity and Appearances in the link to Carolyn's media kit)
§ Trade Shows including The California Gift Show, California Market Center and the LA Mart
§ Professional organizations like Small Publishers of North America (SPAN), American Board of Hypnotherapy and Book Publicists of Southern California (BPSC)
§ Book clubs, community clubs and libraries (see the link to Carolyn's media kit, Go to the Publicity and Appearances page.)
|
Endorsement ". . . a powerful interview. It was fun and rewarding to the audience." ~ Frank Gasiorowski, "Mr90DayGoals"
www.90DayGoals.com.
Host of PowerTalk at
www.blogtalkradio.com
|
Carolyn earned UCLA's Instructor Development Program Certificate of Completion, 2005.
She has been an instructor for the UCLA Extension's Writers' renowned Writers' Program since 2003. She has also presented at many writing conferences sponsored by US universities.
|
Tip
Find at least one tip on writing, promotion or tech on every page of this website.
|
Carolyn often is asked to be a guest speaker for other instructors:
Carolyn with UCLA Master Instructor Pam Kelly at her UCLA Extension class on speaking, May, 2008. She has also served as a guest for Eve LaSalle Caram who teaches for UCLA, Cal State University at Northridge and Los Angeles Community College. Eve is the winner of UCLA Writers' Program Best Instructor of the Year award.
Audio Producer/Instructor Experience
Note: The full range of subjects on these CDs or MP3s are available as workshops, panels or one-hour seminars, either with Carolyn's fellow instructors or alone. Subjects can also be combined for one-day seminars.
Allyn Evans, Joyce Faulkner, Kathe Gogolewski, Carolyn Howard-Johnson and Marilyn Peake produced Audio Classes for Writers, a series covering the craft of writing, promotion and technology related to writing.
A Sample audio "Radio: A Do-It-Yourself Guide to Promoting Easy and Cheap!," A sample audio, is available at no cost on the Double Dragon Publishing (DDP) website.
Learn more about the instructors and find a list of the coming classes at instructor Kathe Gogolewski's site or go to the Authors' Coalition site.
The instructors and moderator Allyn Evans are available as presenters individually or as a team.
Judging
Carolyn Howard-Johnson judges newsletter and speech competitions and poetry, and literary fiction contests.
"…lauded you…for the one who really gave deep attention to the task." ~Lynn White Shelby, Pres., American Business Women's Association

Here Carolyn judges speakers for UCLA master speech instructor Pam Kelly.
|
Promotion Tip: In The Frugal Book Promoter: How to Do What Your Publisher Won't, Carolyn Howard-Johnson advises those who want to promote anything from a business to a book to hit the speaker trail. It is worth it to make an effort to overcome stage fright for the satisfaction teaching and sharing with others brings you. Speaking is far and away a more effective promotion tool than book fairs, book signings or paid advertising (among others). Find at least one tip on writing, promotion or tech on every page of this website.
|
Carolyn Howard-Johnson has nearly three decades’ experience planning and implementing trade show seminars. She has appeared on more than 300 radio and TV programs. She speaks on subjects related to This Is the Place, Harkening: A Collection of Stories Remembered, Tracings, and the Frugal Book Promoter: How to Do What Your Publisher Won't and more information on her retailing presentations are available. E-mail her or visit well-respected retail guru Randy Eller's site and follow the links to the speakers' bureau there.
Sample Retail Seminar
Reduce Stock, Build Prestige, Publicity and Profitability
More Retailing Seminar Titles Available on Request
Writing, Publishing and Other Favorite Topics
Savvy Marketing for Authors: It’s Never Too Late—or Early—to Hone Your Promotion Skills Because they don't face the realities of today's publishing world well before their books are released, even authors with superbly written books and prestigious publishers may find themselves facing unpleasant marketing surprises. This seminar will help writers brand themselves rather than "sell books." Carolyn Howard-Johnson shares her experience as a former public relations professional and as the primary promoter of her own four books. You'll learn to constructing the marketing framework for your book's success; this plan can help you land an agent and publisher and may be used later by you--the author--your publisher or the PR professional you hire. Even seasoned authors will learn practical approaches to book promotion they never knew existed.
Bring the Dead Back to Life Using Your Genealogy and New Publishing Technology Now you’ve done the research, what next? Carolyn gives 10 quick and easy ways that anyone can turn family history into bedtime reading for kids from one to 100.
Fighting Cultural Division with a Pen The most recent census made “cultural division” the newest buzzword. Carolyn talks about her life’s passion, fighting subtle prejudice before it explodes into news-making destruction.
Danger Ahead: Losing Women’s Rights in the New Millennium California voted to rescind their affirmative action statutes. US foreign aid was withdrawn from countries that offer family planning services to their under privileged. Recent studies showed that the gap between salaries for men and women has improved little since the 50s. Carolyn reminisces about what it was like to nurture a career against political and cultural odds, and shares her concern that women under 30 may forget women’s history and let their new rights disintegrate.
How You May Be Wrong About Mormons There is widespread misunderstanding about the Mormons and the state of Utah because people hesitate to ask. Carolyn lovingly shares questions she has been asked about her home state and takes questions from the audience. Since "Big Love" began to air this topic has been popular with talk-show hosts.
|
Tip Learn more about promoting on radio, TV and speaking engagements in the Frugal Book Promoter. Find at least one tip on writing, promotion or tech on every page of this website.
|
Polishing A Novel Involves More than Removing the Blemishes Carolyn shares nifty little tricks of the trade for tweaking a novel that come from articles she has written like “How to Make Leaden Adverbs into Metaphorical Gold” for Span's national newsletter.
Use Your Writing Skills to get Free Publicity Carolyn was a publicist for Eleanor Lambert Agency in New York and did publicity for her own retail chain of stores. She is the author of THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON'T and has written articles on publicity for Home Décor Buyer and others. She’ll share secrets about how writers can use their own writing to garner publicity.
Toward Writing Poetry that Editors Will Want to Publish: 10 Tips that Work Many writers are intrigued by poetry but never learn the secrets for making it work for them.
Jump-start Your Credibility: Publish a Book! Entrepreneurs and professionals are finding it harder to get the exposure they need to grow their businesses. Ta Da!! Enter the world of publishing. It is easier and more important than ever before to use the prestige that accompanies "Being an Author" as an entree to FREE print space and air time. Carolyn Howard-Johnson will convince you that you must publish, put you on the road to making intelligent choices for your book and help you assure its success and that of your practice/business with new approaches to FRUGAL promotion
Writing Dialogue that Sparkles and other workshops on the elements of writing both fiction and nonfiction.
Workshops and dramatic readings are also available.
HERE'S CAROLYN'S CALENDAR. CHECK APRIL, SEPT. AND OCTOBER FOR ACTIVE MONTHS.
|
Carolyn Speaking on Author TV Purchase THE FRUGAL BOOK PROMOTER as a thick, full-size e-book priced to accommodate the budgets of starving students and authors at Star Publish. Purchase THE FRUGAL BOOK PROMOTER and THE FRUGAL EDITOR in trade paperback at Amazon. The Amazon Short, THE GREAT FIRST IMPRESSION BOOK PROPOSAL, too! Purchase THIS IS THE PLACE, HARKENING and TRACINGS at Amazon. Purchase CHERISHED PULSE at the Compulsive Reader. Purchase and find all the audios for writers at Double Dragon Publishing.
This author is founder and a proud member of Authors' Coalition. (Directors: Joyce Faulkner and Pat Avery) This site is powered by Dianna Faulkner, carmelfaulkner@aol.com Studio photography by Uriah Carr Logo by Lloyd King
Future Plans for How To Do It Frugally Series:
|
|
Important Resources Book Proposal Help Former book acquisitions editor Terry Whalin says, "editors and publishers don't read manuscripts. They read book proposals. In Book Proposals That Sell: 21 Secrets to Speed Your Success, you learn the inside scoop to achieve your dreams." I highly recommend it. Promotion ServicesYou'll find direction in the Frugal Book Promoter for building your own media kit; if you choose not to build your own, the information there will make you a better partner for a publicist you might hire to help you. I recommend PressKit 24/7, the brainchild of publicists with over forty years' experience. We know the speed at which you need to work, and we know what it takes to get the media's attention. It was critical for us to be able to create professional online press kits for our own clients. So we understand what you need for yours. Learn more about the classes offered by UCLA Extension Writers' Program, You'll find Carolyn Howard-Johnson's instructor page there, too.
Loading...
|
|
Books and Audios on Writing Carolyn has Written, Edited or Contributed to:
To subscribe to Carolyn's FREE online newsletter send an e-mail. Learn more about Carolyn's newsletter and blog. Copyright ©2006 Carolyn Howard-Johnson |