How To Do It Frugally

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From an unsolicited e-mail:

Because of your newsletter, I am now scheduled to go on a 15-night cruise in the Caribbean over Christmas holidays (FREE!). And, I'm on my way to having a brand for all my products. I'll be unveiling soon and writing you about the specifics later (when I have a little more time). And I have a new and improved query letter to send out to agents and publishers when I'm ready! I can seriously say that I wouldn't have gained so much for so few dollars without your timely and informative advice. Thank you, Carolyn. ~ Allyn Evans,
 

From an unsolicited letter: "Carolyn, from one newsletter publisher to another, I just wanted to let you know how super your newsletter is. I know how much work goes into these things, and yours is one of the very best---consistently chock fully of meaty tips---a must for authors and publishers! ~
Joan Stewart, The Publicity Hound

Find more on Carolyn's newsletter, blogs and other services on this site.

Find at least one promotion, writing or tech tip on every page on this site. Happy browsing and collecting!

Please click on my Google Calendar to keep up with my writers' conference presentations, my upcoming UCLA Extension Writers' Program classes, book fair appearances and more!

 Endorsements

"Wow, Carolyn!!    Your newsletter is no less than a gestalt of successful marketing, and a spur for the rest of us to get out
and line up those appearances" ~ 
Patti Kokinos, author Angel Park: A Novel
www.PatriciaKokinos.com

 

"[Carolyn Howard-Johnson's newsletter is] definitely one of the most helpful newsletters for writers out  there!"~ Jill Ronsley, Sun Editing and Book Design.  Subscribe Here

~~~

"So, about 12 months ago, I began to read about do-it-yourself book publicity. One of the best books I came across was "The Frugal Book Promoter: How to do what your publisher won't" by Carolyn Howard-Johnson. If you're looking for 'nitty-gritty how-tos for getting nearly free publicity,' this is the book for you." ~Tim Bete, Director, Erma Bombeck Writers' Workshop

~~~

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Tip

Careers that aren't fed die as readily as any living organism given no sustenance. ~CHJ

Commit yourself to reading at least two-or three career-growing books a year.

  Find tips on writing, promotion or tech on every page of this Web site. 

  

 

Awards for Carolyn's Books, Blogs and More

The New Book Review  Named to Online Universities' 101 Book Blogs You Need to Read.

 

For The New Book Review and Sharing with Writers blog. Nominated by Nikki Leigh. and Jewel Sample respectively.

 

Blog Awards Winner

Blog of the Day Award for The Frugal, Smart and Tuned-In-Editor blog.

 

Writer's Digest 101 Best Websites for Sharing with Writers blog.

Best Book Award for The Frugal Book Promoter (2004) and The Frugal Editor (2008).

 

  

Reader Views Literary Award for The Frugal Editor

 

New Generation Award for Marketing and Finalist for The Frugal Editor

 

 


 

 

 

Book Publicists of Southern California's Irwin Award

 

Military Writers Award of Excellence for Tracings, A Chapbook of Poetry.

 

And more than a dozen other awards for Carolyn's novel, short story collection and poetry. See the awards page on this site.

 

~~~

 

 

Proud Member of and Highly Recommended:

 

 

www.wrwa.net

 

 

www.boomerwomenspeak.com

 

ABWA is a group of highly skilled networkering women in business.

 

Military Writers' Society of America

 

 

Honorary member of Publishers and Writers of San Diego.

 

Book Publicists of Southern California (BPSC)    Pix: Proud Irwin Award Winners, Carolyn and Janet Goliger, l. to r.

Introducing 
A New Frugal Book 
For Retailers

 

Introducing 
A New Frugal Book 
For Retailers

Please note:

  • All books purchased on this page using the "Buy Now" buttons will be sent autographed copies.

  •  In case you prefer to order Kindle editions, would like to bundle your book order with others for free shipping, or would like your book(s) without an autograph, links to Amazon sales pages are provided .

  • I believe in frugality! And I'm really green. To that purpose, your book (s) or items will be packed in recycled materials.

  • Please note a gift of poetry (scroll down to Cherished Pulse) is yours for the asking with a purchase of any book from this page.

  • Note that the shopping cart is by Google and it doesn't react like some. It sort of hovers. Nevertheless, I am so jazzed at finally having a cart for you.

Scroll Down to Select Your Books

 

 

 

Introducing 
A New Frugal Book 
For Retailers

 

A Retailer’s Guide To Frugal In-Store Promotions: How to Beat Out Competitors to Make Your Store the Go-To Place in Your Community

Award: USA Book News Finalist, business

Buy direct from author, autographed:

Retailers need more than crossed fingers to get and keep customers. In-store promotion—everything from in-store branding to events—is the most effective and economical way to do that. This book gives retailers the benefit of Carolyn Howard-Johnson’s nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist and as a retail consultant and journalist. It is the first in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books.  For more information a review and a book trailer.                                         ISBN: 9781441467249

 

  • Order direct from Amazon if you prefer.                                                         

  • Order for Kindle Reader direct from Amazon .

 

 

Introducing 
A New Frugal Book 
For Retailers

 

The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success

Awards: Winner USA Book News Award, Reader Views Literary Award, New Generation Marketing  

 

Buy direct from author, autographed:

 

There are gremlins out there determined to keep your work from being published, your book from being promoted. They -- resolved to embarrass you before the gatekeepers who can turn the key of success for you -- lurk in your subconscious and the depths of your computer programs. Whether you are a new or experienced author, The Frugal Editor will help you present whistle-clean copy (whether it's a one-page cover letter or your entire manuscript) to those who have the power to say "Yea" or "Nay."  ISBN: 9780978515874

  • Order on Amazon in paperback.                                                

  • Order the Kindle Edition from Amazon.

 

 

The Frugal Book Promoter: How to Do What Your Publisher Won’t  

Awards: Winner USA Book News Award, Book Publicists of Southern California's Irwin Award 

                                                                                                                                                                    

Buy direct from author, autographed:

 

For only a few cents a day The Frugal Book Promoter assures your book the best possible start in life. Full of nitty - gritty how - tos for getting nearly-free publicity, Carolyn Howard-Johnson, an instructor for UCLA’s Writers’ Program, shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. She tells authors how to do what their publishers can’t or won’t and why authors can often do their own promotion better than a PR professional.                                                                            ISBN: 193299310X

A recommendation from BarnesandNobel.com: Feather Schwartz Foster, author. 5 out of 5 stars
Packed With Wonderful Information!  For anyone who has written a book of any kind - this is a must-have, and must-keep guide! Every chapter is filled with insights and how-tos and a whole bunch of where to finds!

  • To Order on Amazon in paperback.

  • To Order a Kindle Edition from Amazon.

 

Introducing 
A New Frugal Book 
For Retailers

 

This is the Place: A Novel Based on a True Story

Awards: Eight awards including Sime-Gen's Reviewer's Choice

                                                                                                                                     

Buy direct from author, autographed:

 

 

 

“When you live amidst beauty sometimes you don’t recognize discrimination

and, if you do, you prefer not to acknowledge it.”

A young journalist realizes that because she is half Mormon and half Protestant she is not suitable material for love. She delves into her Mormon heritage and journals her way through prejudice into redemption. She learns to mend her own life when she finds she cannot mend her world. This novel, set in Salt Lake City in the 50s, reveals not only complexities of the heart but the secrets of what some consider a mysterious place and culture. "This is the Place" has won eight awards including the Critics' Choice award.    ISBN:1588523521

"Howard-Johnson strengthens her novel with behind-the-scenes details of Mormon life and history in a book suitable for all collections, particularly those where . . . Orson Scott Card's religious books are popular" ~ Library Journal

 

To Order on Amazon: http://www.amazon.com/gp/product/1588513521/

 

 

 

Harkening: A Collection of Stories Remembered

Awards: Three Awards including a New Millennium finalist for one of the stories                                                                                                             

Buy direct from author:                                                                                                                  

 

 

Harkening explores the little white lies and solemn truths that one charming, idiosyncratic family loves to repeat. Each story is stitched to the next to become a saga of their sojourn from Michigan through a vanishing railroad town in New Mexico, then into Utah and finally (and happily), to a place where individuality can thrive. Harkening won three awards including Word Thunder's Excellence in Writing award.                                                                          ISBN 1591295505

 

 

 

Introducing 
A New Frugal Book 
For Retailers

 

Tracings, A Chapbook of Poetry                                                                                                                      

Awards: Award of Excellence Military Writers Society of America, Compulsive Readers 10 Best List

                        

 

Buy direct from author, autographed:

 

Tracings touches chords--both major and minor--for readers interested in nostalgia, tolerance, culture and aging. The author traces her life's experiences and for her it feels like "a movie reel running backwards." Tracings was named to the Compulsive Readers' Ten Best Reads list. This little chapbook comes with a navy satin ribbon bookmark, perfect for gift giving. Published by Finishing Line Press.   ISBN:1599240173

 

 

 

She Wore Emerald Then, Reflections on Motherhood, A Chapbook of Poetry

Co-Authored with Magdalena Ball

Award: USA Book News Finalist, poetry

Buy direct from author, autographed:

 

 

"[Both] poets continue to write poems that don't sound either like banal Hallmark cards or the bitter-at-dysfunctional-family jeremiads that habitually torture MFA writing workshop participants." ~Kristin Johnson, screenwriter and founder of the Warrior Poets Project

She Wore Emerald Then is a collaboration on the subject of motherhood by award-winning poets Magdalena Ball and Carolyn Howard-Johnson, both of them mothers and daughters. They worked together on a book of love poetry called Cherished Pulse to the acclaim of reviewers. She Wore Emerald Then is illustrated with tender photographs by artist and poet May Lattanzio.  As it happens, it was released the week of death of Carolyn's mother—a fitting tribute. When ordered from this site it comes with a yellow satin ribbon bookmark. Self-Published in the fine tradition of poets everywhere.

 

 

 

Cherished Pulse: An E-Book of Unconventional Love Poetry

Proudly self-published in the time-honored tradition of poets everywhere.

Available FREE as a gift with the purchase of any book on this page. It's the honor system. You buy and you help yourself. Seriously.

Cherished Pulse is Carolyn's and Magdalena Ball's first collaboration. It has been called "a chapbook of unsyrupy poetry" and was illustrated with the reproductions of oil paintings by California artist Vicki Thomas. Learn more about Cherished Pulse on this site. 

Download Instantly.

 

 

 

Purchase THE FRUGAL BOOK PROMOTER as a thick, full-size e-book priced to accommodate the budgets of starving students and authors at Star Publish.

Purchase THE FRUGAL BOOK PROMOTER and THE FRUGAL EDITOR in trade paperback at Amazon. The Amazon Short, THE GREAT FIRST IMPRESSION BOOK PROPOSAL, too!

Purchase THIS IS THE PLACE, HARKENING and TRACINGS at Amazon.

Purchase CHERISHED PULSE at the Compulsive Reader.

Purchase and find all the audios for writers at Tri-Studio.

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Authors' Coalition http://authorscoalitionandredenginepress.com"Careers that are not fed die as readily as any living organism given no sustenance."          ~ Carolyn Howard-Johnson 

 

Logo by Lloyd King

 

   

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Learn more about the classes offered by UCLA Extension Writers' Program, You'll find Carolyn Howard-Johnson's instructor page there, too.

 

 

CAROLYN'S EVENTS AND APPEARANCES

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Check April, June, Sept. and October for Active Months

 

 

All Carolyn's Frugal Books Are Available on Kindle as well as paperback:

   


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Copyright ©2007 Carolyn Howard-Johnson