Find  Carolyn's Individual Books and Audios Here:

You will find at least one promotion, writing or tech tip on every page on this site. Happy browsing and collecting!

"...there is so much more useful information packed into this audio... this course is destined to offer a unique and creative learning experience to authors, which will accelerate the sale of their books at an exponential rate." ~ Review Hugh Rosen author of the novel, Silent Battlefields.

Content is King (Or Queen!)

Any Good Reviewer Will Tell You So!

Click Here for Audio Excerpts

Click Here to go back to the main Audio Page

Click here for Carolyn's first person essay, "Beating Time at Its Own Game."

Audio Reviews

By Patricia Harrington

Once published, twice shy . . . or where, oh where, to begin promoting! 

After the euphoria of being published, reality quickly sets in for most authors.  Now the book has to be promoted!  The task seems daunting, and often, can be debilitating to bank accounts. 

But book promotion doesn’t have to be a drain, emotionally or financially for authors.  There are trailblazers who’ve learned from their own hard-won experiences, willing to share shortcuts and how to make sound decisions when it comes to book promotion.  Three of these savvy, trailblazer authors have created an audio book series titled A Do-It-Yourself Guide to Promotion Easy and Cheap.  The entrepreneurial authors are Allyn Evans, founder of Queen Power; Marilyn Peake, children’s fantasy author and editor of The Golden Goblet newsletter; and Carolyn Howard-Johnson, award-winning author of the Frugal Book Promoter: How to Do What Your Publisher Won’t Do.

This audio book is the culmination of a teleclass hosted by Allyn Evans and conducted with the other two authors.  The material covers two primary areas: “How to Use Radio Publicity,” and “How to Arrange Radio Interviews Cheaply.”   The authors bring a common sense approach to their advice and tips, garnered from participating collectively in some 400-radio interviews.  The book’s format is one of give and take among the three, as they share actual sources, resources and the names of receptive radio hosts and sites.  There is even a question and answer segment included in the book.

The information provided is particularly helpful for those who’ve written works of fiction.  As Marilyn Peake (The Fisherman’s Son) explains, “You have to have an angle to get on the radio.  In Peake’s case, because she has a master’s degree in clinical psychology, her angle was “overscheduled children.”

Both authors believe radio shows and interviews are a great way to gain exposure and publicity.  Carolyn Howard-Johnson shares many ideas on how to find and build a list of potential radio stations to contact.  She explains how to do a search on the Internet for program and interview sources.  Her valuable tips are truly shortcuts that if followed, will save authors’ time and frustration.  Howard-Johnson brings a wealth of tips on ways to build branding and gain exposure.  The author also lists some of these from time to time in her newsletter Sharing With Writers.

This introductory audio book in the promotion series is in MP3/Audio format and available at no cost—a definite bargain.  It also can be purchased as a CD for a modest cost from Double Dragon Publishing Inc.    http://www.double-dragon-books.com/single.asp?isbn=DDP00000001QP&genre=

Authors who are determined to make it in a very competitive marketplace should definitely tune-in and turn on to A Do-It-Yourself Guide to Promotion Easy and Cheap.  The audio book is a “keeper.” 

Freebie Audio--Our Most Casual and Fun!

Audio Classes for Writers: Promote or Perish! The Greatest Myth of Publishing

By Ilona Hegedus, Editor of European Reader

Promote or Perish! The Greatest Myth of Publishing (Episode 2 of 30)
Presenters: Carolyn Howard-Johnson, Kathe Gogolewski and Joyce Faulkner
Moderator: Allyn Evans
ISBN: DDP00000002QP Genre: Self Help - Non-Fiction
Audio Duration: 60 Minutes
Published: November 2005 DDP POD RADIO



I first heard about Double Dragon Publishing's audio classes when the first class, A Do-It-Yourself Guide To Promoting Easy And Cheap! became available as a free download. I also knew that one of the instructors was Carolyn Howard-Johnson, author of The Frugal Book Promoter: How To Do What Your Publisher Won't, an excellent book for writers, and this really made me interested.

Carolyn Howard-Johnson is an instructor at UCLA's Writers' Program and has many years of experience both as a publicist and also as an author promoting her own books, which became award-winning best-sellers. Together with four other authors (Allyn Evans, Joyce Faulkner, Kathe Gogolewski, ...), she has contracted with Double Dragon Publishing to produce a series of 30 audio classes. Those who wish to know more about the publishing industry can greatly benefit also from the advice and anecdotes of the other four authors, as they also have a lot to share.

Promote or Perish! The Greatest Myth of Publishing is the second in the series of audio classes for writers. In this programme, Carolyn Howard-Johnson uses an excerpt form her book, The Frugal Book Promoter, to introduce the listener to several myths of the publishing world and the reality behind them. She talks about issues related to advertising, traditional and POD publishing, book tours, ebooks, getting reviews and the importance of branding... Kathe Gogolewski, author of the children’s novel, TATO talks about the ways of getting the much-craved publicity.

However, not all the audio classes are on self-promotion and book promotion. The classes are equally divided into three categories: writing, technology related to writing, and book promotion. The URL's mentioned in the programme are also included in the related handouts.
These authors give personal accounts of their efforts to promote their work, which makes the programme a really interesting and useful one for all authors who would like to do the same. Available at http://www.double-dragon-ebooks.com/glist.php?imprint=AUDIO .

Watch for the Divas' new series of audios on Authors' Coalition, Taming the Amazon.

Books and Audios on Writing Carolyn has Written,   Edited or Contributed to:        To subscribe to Carolyn's FREE online newsletter send an e-mail. Learn more about Carolyn's newsletter and blog.

Copyright ©2006 Carolyn Howard-Johnson