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Find Carolyn's Individual Books and Audios Here:
Find my social media page.
You will find at least one promotion, writing or tech tip on every page on this site. Sometimes you'll find, two or three! Happy browsing and collecting! ~~~ . Endorsements
...it was your conference workshop and newsletter that got me started
with
Stories for Children Newsletter for Writers
and all my other writing endeavors. It's the least I can do to repay you
for all the help and support you've given to me.
"Even though I'm not on the 'author' side, I find the information [in the Sharing with Writers newsletter] incredibly valuable ... as well as a great way to keep my sense of what's going on in the literary world! ~ Terry Doherty, editor of The Reading Tub
Your comments
[in Sharing with Writers] are so supportive and encouraging to
aspiring writers and experienced ones. I subscribe to many
newsletters and find yours unique, in a most positive way, amongst
them. "Sharing" with writers has certainly become your trademark in
my view. Thanks for all your efforts in putting out the newsletter
regularly. ~
Hugh Rosen,
author of Silent Battlefields
In an unsolicited e-mail, Liz Babcock, editor of Ridgecrest California Writers Club's newsletter says, "As always, I enjoy your newsletter, which invariably has something in it that gives me fresh ideas, contacts, or viewpoints." ~~~
Honors and Awards:
For The New Book Review blog. Nominated by Nikki Leigh.
For The Frugal, Smart and Tuned-In-Editor blog.
Writer's Digest 101 Best Websites for Sharing with Writers blog.
Best Book Award for The Frugal Book Promoter (2004) and The Frugal Editor (2008).
Reader Views Literary Award for The Frugal Editor
New Generation Award for Marketing and Finalist for The Frugal Editor
Book Publicists of Southern California's Irwin Award
Military Writers Society of America Award of Excellence for Tracings, A Chapbook of Poetry.
Author's Access Top 10 Podcasts three years running.
Sharing with Writers was named to the Premio Dardos award by Publisher Vivian Zabel.
And more than a dozen other awards for Carolyn's novel, short story collection and poetry. See the awards page on this site.
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Sharing with Writers full of tips for book promotion, craft, publishing news and even features a poetry corner. It is an interactive newsletter that includes tips and articles from its subscribers. Edited by Carolyn Howard-Johnson. Sign up here:
DeSilva's News is a nice companion newsletter for Sharing with Writers. Edited by Jozette Aaron, it includes a how-to article by Carolyn Howard-Johnson in each issue. Sign up here:
Authors Broadcast for reasonably priced and thoroughly professional video book trailers.
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Keep Up with Writing, Publishing, Reading and Promotion with Carolyn Howard-Johnson's Newsletters and BlogsScroll down for an article on how to successfully start a blog and keep it growing!
Blogs are social media, as you know. Please find me and join me on my other social media pages too!
Carolyn's blog, Sharing with Writers (www.sharingwithwriters.blogspot.com), was named to Writer's Digest 101 Best Websites (June, 2008, Issue, p. 52) Carolyn's blog, The Frugal, Smart and Tuned-In Editor (www.thefrugaleditor.blogspot.com) was named Best Blog of the Day, July, 2008 The New Book Review blog was named to Brilliante WeBlog Premio. A peer award for The New Book Review blog. Nominated by Nikki Leigh.
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Tip The Internet is traditionally a place where freebies abound. To assure traffic to your site, give something away. E-books are a good way to start because they cater to our need for instant gratification (and information!) Find many free articles on assorted pages of this Web site and free articles to simply read or to reprint as content on your own blog or Web site on my free content page. Find at least one tip on writing, promotion or tech on every page of this Web site. . |
I've always considered you a marketing and promotional genius. It not only seems to come naturally, but it involves the tons and tons of footwork you've always been willing to do.
So when I get a missive from you, any missive, I study it and it always teaches me.
I've yet to meet you. But you've taught me more about the business than anyone else I've ever met, and I've met/know a lot of successful writers and show business people.
The fact that you're so willing to share with us makes you even more incredible to me. Lots of people with your information prefer to keep it to themselves.
Frankly, I've been one of them.
You've encouraged me to start giving back. In this vein, I contacted the LAPL [Los Angeles Public Library] about leading a writing group on a volunteer basis. It's going through the administration as I write but it's been pre-approved.
I've also offered to lead or teach writing groups at a few Northeast Los Angeles senior centers, because I've always felt seniors had so much sensational material buried deep within. Once they begin writing, seniors find it a joyous and fulfilling thing . . . .~ Joe Kelley, screenwriter. Printed with permission of the writer.
From the Editor of the Wisconsin Writers' Journal on the Effectiveness of Sharing with Writers
Thanks to a favorable mention of
the Wisconsin Writers’ Journal
in an earlier edition of Carolyn's newsletter, Sharing with
Writers, we’ve already had two new memberships. She noted the
importance for new writers trying to break into publication
of clips from Journals such as WRWA’s. That led two people IN
WISCONSIN who’d never heard of WRWA to write me and request
membership applications.
It’s called networking, people. Bread cast upon the water doesn’t always become soggy and sink to the bottom. Networking is a vital writer’s tool. ~ Boyd Sutton, editor of the Wisconsin Writers' Journal
Amazon Connect. Or Blog.
Call it what you will, Amazon's AuthorConnect(TM) is a wonderful tool that lets authors stay tuned to people who have bought their book(s) at this mostly author-friendly site. The author writes the blog and Amazon sends out. To sign up for it, go to anyone of my book's pages, scroll down the blog section until you see a little gold, oval button and click. Any of my books' pages will do just fine, but I'm giving you the one for This Is the Place, because I don't want you to think the only thing I write is how-to books. (-:
My Blogspot Blogs
I credit
Allyn Evans, the founder of
Queenpower.com, with nudging me into this one. I needed one more tech
headache like I needed one more thing to do. She led me through the
process at Blogspot.com and I found it very user-friendly. In less
than a couple sessions at the computer I was using RSS Feeds, building
lists so I could link with readers and writers and generally loving how
this blog place is connected to Google--a powerful thing indeed.
Thus my...ahem...real blog was born, but it connects to my Amazon plog and does
at least a dozen other snazzy things that newsletters can't do (or at
least mine can't!) When you go visit, you'll want to learn from it
but also you'll also want to blast a bit about yourself into the networld. You do that by
leaving a comment and including your Web site address and a little about
what you like to read or about the book you wrote. Ta Da!! Here it
is:
http://www.sharingwithwriters.blogspot.com.
And then came another -- The New Book Review -- that helps writers extend the life of their best reviews (and readers find exciting new material. Please read the guidelines on the left side of the page before submitting.
And then another --No Hum-Drum Book Fair Booths Allowed-- that helps writers making dull book fair booths into promotion workhorses.
For The Frugal, Smart and Tuned-In-Editor blog.
How I love blogs! Here's a way for you to get your editing questions answered. www.thefrugaleditor.blogspot.com.
Among my favorite topics, tolerance. And how the lack of it results in wars and other world ills. Check our www.warpeacetolerance.blogspot.com.
Unsolicited Endorsement on My Blogs:
In reading the blogs
on which you posted the links to the reading list for the World
Literature class taught by Dr. Dan Skelton, I realized that I had not
come near to using the information you have available in your FRUGAL
books or on your fantastic blogs. There's enough to wander through for
years to come. Thank you, Carolyn, for putting so much useful
information in a few choice, easy-to-access places. I can use it to
help Dr. Skelton, all my other clients at MPL Creative Resources and
myself. BRAVO! ~ Mindy Lawrence, publicist
and author representative for Dr. Dan Skelton, author representative
for Bev Walton-Porter (soon to be Sninchak)
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Promotion Tip: Blogs, plogs, and newsletters can be tons of work. I put off editing a newsletter for a long time because I knew it would be. But here's the thing. A newsletter is aguably the single best way for you to connect to a loyal audience, the people who read your books and become your friends. I resisted writing a blog as well as a newsletter. Same reasons. Now, here's the tip. You can let what you write do double or triple duty. Write something for one, publish it, let it languish for a while and then republish it. OR connect your articles, blog and plogs with the miracle of RSS feeds. That will give each one power beyond anything you can imagine and all about as frugally as you can get. Find at least one tip on writing, promotion or tech on every page of this Web site.
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Carolyn with Paula Abdul and a trade ,magazine she writes for.
Photo courtesy of Debra Gold of Gold & Co.
September 19, 2007
For Immediate Release
Contact: Carolyn Howard-Johnson
E-Mail: HoJoNews@aol.com
Glendale, CA—Pssst. Did you know?
That kind of approach has always caught our interest. We look for hot stuff on the stock market, best buys and, of course, better ways to do business. Now that authors find themselves in the positions of promoter and publisher as well as writer, they look for tips, too!
Tips, in fact, are the favorite feature of "Sharing with Writers." Carolyn Howard-Johnson, editor of that letter, noticed that correspondence from readers was mostly about tips and more tips. Thus, the first-ever, all-new tips edition was born. After that, subscribers asked for more and the tips edition become a semi-annual event.
Newsletter subscribers are always encouraged to participate in the letter, to share with their fellows by sending articles and news. They came out in droves for this issue and the edition may need to become a two-part newsletter. Before September has waned, the third semi-annual edition will hit the email boxes of subscribers.
Interested authors may subscribe to the letter by sending an e-mail with "subscribe" in the subject line to HoJoNews@aol.com.
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Support material including logo and pictures available on request
Click here for Carolyn's first person essay, "Beating Time at Its Own Game."
See below for an article on making blogs the best they can be:
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PRILL’S BLOGGING BASICS By Prill Boyle Editor of the super-popular blog, http://defyinggravitynow.blogspot.com.
WHY A BLOG? I’m serious Why do you want a blog? Do you have something to say that others might want to hear? Do you have some expertise or experience you’d like to share? These are important questions. If all you want to do is sell a product or promote a book, there are easier and better ways to do so. YOUR BLOG VOICE The blogs I like best have a strong point of view and distinctive voice. Both what you have to say and how you say it should make your blog stand out from the multitude. Be clear about your niche before you begin. Generally, the narrower, the better. GETTING STARTED Both Blogger (www.blogger.com) and WordPress (www.wordpress.com) offer free, easy-to-set up blog templates. With almost no effort at all, you can be up and running in five minutes. Ten tops. Once you’ve created a Blogger or WordPress blog, you can link it to your Web site, Amazon, Facebook, etc. HOW TO KEEP POSTING WHEN YOU’RE OUT OF TOWN OR NOT IN THE MOOD: The more you post, the more traffic you’ll get. To gain a following, you need to post at least once a week. If you can’t or don’t want to blog that often, consider writing several entries at once and post-dating them to space out their publication. In Blogger, here’s how to post-date entries:
TRACKING YOUR VISITORS If you're already taking the trouble to blog, it’s worth the extra effort to install StatCounter or Google Analytics to find out how many people are visiting your site, what they’re clicking on to get to you, which state or country they’re logging on from, how long they stay, what they download, etc. You can also track how many unique visitors you have versus returning ones. All this information is invaluable in terms of creating content to maximize your readership. To install StatCounter, go to www.statcounter.com and sign up. It’s a free service with easy-to-use tracking features. To sign up for Google Analytics, you first need to create a Google account. Go to http://www.google.com/webmasters/start/#utm_campaign=en&utm_source=en-ha-na-us-google&utm_medium=ha&utm_term=google%20webmaster%20tools and follow the directions. If above link doesn’t work, Google “Webmaster Tools” to access the site and proceed from there. PROMOTING YOUR BOOK, PRODUCT, BUSINESS, ETC. Add a link to the sidebar of your blog so that people can easily click on a picture of whatever you’re selling and purchase it. If you have a business, write some advertising copy and post it in the sidebar as well. Make sure to provide contact information so that visitors can easily reach you, keeping in mind that whatever you post will be available for anyone to view. Note: Be clear that a blog provides some sort of ongoing narrative. Its primary purpose is not to sell goods or services. INCREASING TRAFFIC Add value Give visitors a reason for coming to your blog. You might install a Shelfari widget to display recommended books, provide exercises of some type, review articles related to your topic, etc. Put yourself in your readers’ shoes and ask yourself what information they might enjoy receiving from you. Use Multimedia Making your blog visually interesting and fun to visit will also increase traffic. Add photos to your posts, insert YouTube clips, create Flickr slideshows, etc. In Blogger, you add page elements by clicking on the “Layout” tab of the Dashboard. To add photos to your posts, click on the “Posting” tab. Blogger makes it easy to do almost everything listed above, except for creating slideshows. Here’s how to do that:
In general, keep your postings short Reading on-line is different than reading hard copy. Less is more. People are busy. Do them a favor and be concise. Be smart about titles Think of the keywords people will likely type into a search engine to find the topic you’re addressing in your post. Use those words in your post titles and, even more importantly, in the title of the blog itself. Hyperlink to any and everything you can Link to any person, place or thing you possibly can. In Blogger, you’ll find a link button in “Compose” mode. Just click on the button and type in the address of the Web site to which you want to link. Whatever you link to connects you to that entity on search engines. Link to your Web site. (This goes without saying, I hope.) Encourage people to comment on your blog Activate the “comments” feature. Consider forming of a group of like-minded bloggers to comment on each others’ posts. Comments increase your search-engine rankings. Comment on Other People’s Blogs Google your subject and see what sites come up. I signed up for a Google Alert (if you don’t know what this is, Google the term) for the phrase “late bloomer” so that I’m notified when others post on this topic and I can what they’re saying. I frequently end up commenting on others’ posts this way. Keep in mind that your comments on others’ sites will often appear in search engines when people type in your name. If you use Analytics or StatCounter, you’ll see firsthand how much commenting brings traffic to your site Link Your Blog to Others with Similar Subject Matter Reach out and invite others to do reciprocal links. Invite others to do guest posts. Have other authors or experts in your field write a guest-post—a win-win providing exposure for both of you. Consider teaming up with others to do a blog. If you have a team, everybody shares the responsibility. In other words, each person can post less often. Maximize Social Networking Tools Install a FeedBurner subscription box. Go to www.feedburner.com and follow directions. (Note: I like FeedBurner because it gives me statistics on my subscribers.) If you don’t want to use FeedBurner, provide some other way for people to sign up to receive your blog automatically. List your blog in blog directories Listing your blog in common directories helps increase your search engine ranking and bring more visitors to your site. Start with the following ones:
Put a Facebook badge on your blog (using Blogger):
Note: If in the process of going from your Facebook page to your Blogger page, you lose the code you've highlighted to copy, just repeat the first four steps and save the code to a Word document. Then you can paste the code from that same Word document into your Blogger page. Use Blogcast to publish your blog on Facebook. Simply go to your Facebook page, add the Blogcast application, and follow directions. If you have a book on Amazon, publish your blog on their site as well. Go to www.amazon.com and click on AmazonConnect. (Note: First you need to sign up for an Amazon customer account.) If you’re on LinkedIn, add a LinkedIn button to your site so that visitors can have access to your resume, etc. If you’re an author, consider sharing the first chapter of your bookThis works best with self-published works because the rights are exclusively the author’s. Go to www.startatbeginning.blogspot.com and follow the directions. Install an “AddThis” button to your blog. This helps people share your posts with others and gives your writing a chance to potentially “go viral.” Go to www.addthis.com and click on “Get Your Button.” Select the option for the particular button you want to appear at the bottom of all your posts. Add labels to your blog and sidebar. Labels make it easier for visitors to navigate your blog and find postings on subjects of interest to them. A list of labels in your sidebar becomes an index of sorts. To create labels in Blogger:
Once you've created a few labels, there's a second, amazingly useful tool that you can use to add to, subtract from, and/or change both your list and your individual labels. To manage your list, do the following:
Once you're happy with the list of labels that appears on the left side of the "Edit Posts" screen, you're ready to create a label list that will appear on the sidebar of your blog. Here's how to do this: To creating a Label List/Index on your blog sidebar:
Cross promote! Link to your blog from your newsletter, columns, e-mail signature, Web site, WikiHow article—any and everything you can. Here’s what Carolyn Howard-Johnson (http://carolynhoward-johnson.com), author of The Frugal Book Promoter, has to say about newsletters (much of which applies to blogs as well): Why have a newsletter?
Google Yourself Here’s what Carolyn Howard-Johnson has to say about self-Googling: “I Googled myself this morning, just for the heck of it, and found more than 30 pages of Web sites, articles, discussion boards, blogs and other places where my articles appear or where people are talking about me. “Then I Googled a few of my competitors to find out where they're showing up and I discovered some places I should be targeting. It was an interesting exercise--one you should do too. If you're trying to position yourself (your book), your CEO or your client as an expert, try the Google experiment. “Are you ‘all over the Internet’ or do you still have a lot of work to do when it comes to spreading the word about your product, service, cause or issue?” FOUR VERY DIFFERENT AUTHOR SITES TO CHECK OUT: Mary Carroll Moore’s blog: http://howtoplanwriteanddevelopabook.blogspot.com/ (MCM is a novelist who is also a writing coach, workshop leader, etc.) NY Times bestselling novelist Jane Green’s blog: http://www.janegreen.com/. A very personal blog about Jane’s life. She has a distinctive voice and point of view. Novelist Ann Patchett’s Web site: www.annpatchett.com. She doesn’t bother with a blog and it doesn’t seem to have hurt her sales. (Patchett wrote Bel Canto and won the Penn Faulkner.) And, of course, check out my blog: http://defyinggravitynow.blogspot.com. (I try to practice everything I’ve preached above.) ---- Prill Boyle is the author of Defying Gravity: A Celebration of Late-Blooming Women. Learn more about her at www.prillboyle.com. Check in on her blog at http://defyinggravitynow.blogspot.com.
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Purchase THE FRUGAL BOOK PROMOTER as a thick, full-size e-book priced to accommodate the budgets of starving students and authors at Star Publish.
Purchase THE FRUGAL BOOK PROMOTER and THE FRUGAL EDITOR in trade paperback at Amazon. The Amazon Short, THE GREAT FIRST IMPRESSION BOOK PROPOSAL, too!
Purchase THIS IS THE PLACE, HARKENING and TRACINGS at Amazon.
Purchase CHERISHED PULSE at the Compulsive Reader.
Purchase and find all the audios for writers at Tri-Studio .
Find my social media links.
"Careers
that are not fed die as readily as any living organism given
no sustenance." ~
Carolyn Howard-Johnson
Studio photography by Uriah Carr
Logo by Lloyd King
Buy Carolyn's Books on Amazon:
Copyright ©2006 Carolyn Howard-Johnson