Find  Carolyn's Individual Books and Audios Here:

Buy Carolyn's How-To Books for Better Retail Marketing and for Writing Skills to Improve the Quality of Your New Media Campaign: Just Hover and Click

 

With the Frugal Editor as a desk companion for the Frugal Book Promoter, you'll have what you need to know about publishing at your fingertips--whether your publishing on-you-own or traditionally.

~

You will find at least one promotion, writing or tech tip on every page on this site. Sometimes you'll find, two or three! Happy browsing and collecting!

~

Endorsements

"Carolyn Howard-Johnson has done it again! Whether you're writing your first book or tenth, The Frugal Editor, Put Your Best Book Forward to Avoid Humiliation and Ensure Success is a must-read." ~ Tim Bete, director, Erma Bombeck Writers' Workshop and author, In The Beginning ... There Were No Diapers

 

All Carolyn's Frugal Books Are Available on Kindle:

 

 

 

 

Tip

Your great publicist--whether you're doing it yourself, hiring one or are lucky enough to have one assigned by your publisher--will appreciate having you as a partner and avid advocate. Learn everything you can about marketing, publicity and promotion. (And, yes, there is a difference!)

  Find tips on writing, promotion or tech on every page of this Web site. 

  

 

Awards for Carolyn's Books, Blogs,  and More

 

For The New Book Review and Sharing with Writers blog. Nominated by Nikki Leigh. and Jewel Sample respectively.

 

Blog Awards Winner

For The Frugal, Smart and Tuned-In-Editor blog.

 

 

Writer's Digest 101 Best Websites for Sharing with Writers blog.

Best Book Award for The Frugal Book Promoter (2004) and The Frugal Editor (2008)Finalist for A Retailer's Guide and She Wore Emerald Then, a poetry chapbook, 2009.

 

  

Reader Views Literary Award for The Frugal Editor

 

New Generation Award for Marketing and Finalist for The Frugal Editor

 

 


 

 

 

 

Book Publicists of Southern California's Irwin Award

 

Military Writers Award of Excellence for Tracings, A Chapbook of Poetry.

 

And more than a dozen other awards for Carolyn's novel, short story collection and poetry. See the awards page on this site.

 

~~~

 

Presenter at These Conferences Book Fairs and Tradeshows (A Sampling)

National Stationery Show May 17-20, 2009 Jacob K. Javits Convention Center, New York, NY Consider this a business essential.

Presenter 2009

Presenter, 2008, 09, 10

Presenter, 2007

National Span College, 2002

Fellows presenter, 2007, 08

Co-sponsor and presenter, 2007, 08, 09, 10

University of Dayton Erma Bombeck Writers' Conference, 2006, 2008

 

SinC/LA Logo by Gayle McGary Partlow

 

 

 

Sisters in Crime, Pasadena, 2009

 

 

 

Tip

Don't advertise your book. Get others to do it for you. It's called "publicity" and it's FREE! 

 Find at least one tip on writing, promotion or tech on every page of this Web site. 

 

 

                            Your List of Book Publicists

Carolyn's first book in the HowToDoItFrugally series of books for writers, The Frugal Book Promoter, will help writers do this for themselves.

Some authors who do not have tight publishing budgets or have very little time may still want to hire professional help.

In that case, The Frugal Book Promoter will help them partner better with a publicist.

Other Writers' Resource Pages

 Media release disseminators, content providers, and sites that accept book and author information at                                       no cost: List of media release disseminators:  Click Here

 

To Dash or Not to Dash

Join Editor Yvonne Perry and I on her Writers in the Sky podcast, "Welcome to Conversations with Editors."  You'll find other podcast collaborations and interviews with Yvonne and me on her blog, too.

 Find at least one tip on writing, promotion or tech on every page of this Web site. 

 

 How-to books for writers, reference books and books of inspiration for writers only! Any one will make a great companion to The Frugal Book Promoter and The Frugal Editor!  It includes a list of helpful free e-books and some CDs you can learn tons from, too! How-to books for writers: Click Here

Contests you can count on, and articles on how to promote with contest. Contests:  Click Here.

 List of book fairs, tradeshows, conferences and conventions. Your aid to planning ahead. List of book fairs, tradeshows conferences and conventions: Click Here

 Writers' Conferences: The Big and the Cozy. A list of book fairs, tradeshows, conferences and conventions. Your aid to planning ahead. Writers' Conferences: Click Here

Writers' programs at US universities. (New Master of Science in Publishing listed!) Writers programs at US universities: Click Here

FREE Muse Online Writers Conference.  Free Muse Online Writers Conference: Click Here

Digital (print-on-demand) printers. Click Here

Reviews--Major review journals--some that review POD-published books--and suggestions for getting reviews. List of review journals:  Click Here

List of Small Publishers:  Click Here.

For Writing Oriented Organizations, Promotion Services, Agents, Legal Help, Illustrators, Indexers, Writing Help, Editing, Event Planning, Author Friendly Radio, TV, Publishers, Author-Oriented Newsletters, Author-Related Charities, Author-Friendly Reviewers and Websites and More!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Publicist Spreadsheet

Please  scroll to the right to get full information on each entry.

Those on this list are given as resources but are not necessarily recommended by me.

 

This spreadsheet is courtesy of Yen Cheon (http://yodiwan.wordpress.com)

who compiled the list and Aric Caplan of Caplan Communications who is listed there.

 

 

 

           

.

Company Name Website Specialty (by genre) Specialty (by medium) Experience

.

Freelance Publicists        

.

Andrea Burnett Public Relations www.andreaburnett.com Lifestyle Blogs, co-branded partnerships, licensing 80 Years of the Oscar by Robert Osborne, Williams-Sonoma Family Meals by Maria Helm Sinskey, Eat, Drink and Be Gorgeous, by Esther Blum

.

Angela Hartman http://www.linkedin.com/in/angelahartman Nonfiction, primarily fitness, health, spiritual, diet, self-help, motivational   The Non Runners Marathon Guide for Women by Dawn Dais; Eating For Beauty by David Wolfe, Naked on the Internet: Hookups, Downloads, and Cashing in on Internet Sexploration by Audacia Ray

.

Anita Halton Associates www.anitahaltonassociates.com Integrative and alternative health, mind-body-spirit, spirituality and religion, fiction, women's issues, social change   Care of the Soul by Thomas Moore, Healing Words by Larry Dossey, M.D., Jon Kabat-Zin

.

Author Friendly http://authorfriendly.wordpress.com Romance, mystery and suspense online and in the Southeast   Hot Shot by Charlotte Hughes

.

Author Marketing Experts, Inc. www.authormarketingexperts.com Fiction and nonfiction Organic search engine marketing Green Goes with Everything by Sloan Barnett, Happy for No Reason by Marci Shimoff, The Power of the Soul and Soul Communication by Dr Sha

.

B&B Media Group, The www.tbbmedia.com Fiction and nonfiction, particularly Christian books    

.

Barbara DeSantis & Company www.linkedin.com/in/barbaradesantisla Fiction and nonfiction   S. E. Hinton, A Letter to America by former U.S. Senator David Boren, Wish I Could Be There by Allen Shawn

.

Berkowitz & Associates http://lisaberkowitzandassociates.com/ Fiction and nonfiction   Good To Great by Jim Collins, Direct From Dell by Michael Dell,The Dilbert Principle by Scott Adams

.

Beth Brody PR www.BrodyPR.com Entertainment, music, business, self-help, young adult, children's   Dee Dee Ramone, Ridley Pearson, Eoin Colfer

.

Biggs Publicity & Events www.BiggsPublicity.com Books, films, events and products related to spirituality, healthy lifestyle, Buddhism   Sakyong Rinpoche, Dave Eggers, George Lucas

.

Bob Lemstrom-Sheedy Publicity   Illustrated books: art ,architecture,design, gardening    

.

Book This!, Inc. www.bookthisinc.com Lifestyle including cookbooks, fitness/health, military, women’s, gardening, home décor   Marcella Hazan, Michael Moore, Michele Sciccolone

.

Brain for Hire http://www.linkedin.com/profile?viewProfile=&key=6644583&locale=en_US&trk=tab_pro Graphic novels, children's books, science fiction & fantasy, mystery & horror E-mail marketing campaigns NBM Publishing, Papercutz, Claypool Comics

.

Brantley Enterprises PR www.linkedin.com/pub/4/620/118 African American Studies, Literary Fiction, Nonfiction, Poetry, Design/Art, Book and Movie Tie-ins. Social Media Expertise   Michael Eric Dyson, Quicksands by Sybille Bedford, My Confederate Kinfolk by Thulani Davis

.

BSG Public Relations www.bsgpr.com Non-fiction, celebrity, sex, drugs   Gene Simmons, Omarosa, Natalie McLennan

.

Caplan Communications www.CaplanCommunications.com Politics, current affairs, business books   Angler: The Cheney Vice Presidency by Barton Gellman, Fire Breathing Liberal: How I Learned to Survive (and Thrive) in the Contact Sport of Congress by Rep. Robert Wexler, Souled Out: Reclaiming Faith & Politics After the Religious Right by E. J. Dionne, Jr.

.

Carney & Associates www.carneypr.com Lifestyle topics including home, garden, parenting, food, pets, health and green living   When to Worry: How to Tell If Your Teen Needs Help by Lisa Boesky, Ph.D.; Where Our Food Comes From byGary Paul Nabhan; The Encyclopedia of Earth

.

Carol Fass Publicity & Public Relations www.fasspr.com      
           

.

Carrie Bachman Public Relations www.carriebachman.com Cookbooks, food   Emeril Lagasse, Mario Batali, Julia Child

.

Carriere Company, The www.davidcarriere.org Nonfiction, photography, lifestyle, children's    

.

Catalyst Publicity & Promotion Group www.catalystpublicity.com Mind/body/spirit genre; Complementary & Alternative Health; Religion & Spirituality; Parenting & Education   Matrix Energetics by Richard Bartlett; Most Good, Least Harm by Zoe Weil; Beyond Words titles

.

Cindy Hamel Public Relations www.cindyhamelpr.com Fiction and non-fiction, specializing in North Carolina-based projects   Sue Monk Kidd, “Writers for Readers” Book and Author luncheon in Chapel Hill, NC

.

Connell Agency, The www.theconnellagency.com Literary trade fiction and non-fiction, southern literature, social history   Summerland by Michael Chabon, Firehouse by David Halberstam, The Bible Salesman by Clyde Edgerton

.

DeChant-Hughes & Assoc Inc. www.dechanthughes.com Religious thought, spirituality and cultural issues   Blue Like Jazz, UnChristian, The Green Bible

.

Gardner Publicity www.gardnerpublicity.com Body, Mind & Spirit, religion & spirituality, self-help   Finding the Deep River Within: A Woman's Guide to Recovering Balance & Meaning in Everyday Life by Abby Seixas, The Majesty of Your Loving: A Couple's Journey Through Alzheimer's by Olivia Ames Hoblitzelle

.

Getabo Creative www.getaboconsulting.com Fiction and nonfiction including Young Adult Web videos for books and authors, internet publicity, foreign languages The 51 Fatal Business Errors and How to Avoid Them

.

Gretchen Koss http://www.linkedin.com/in/gretchenkoss Fiction and nonfiction, memoirs   Suze Orman, Nathaniel Philbrick, Terry McMillan

.

GT/PR, LLC www.GeneTaftPR.com Nonfiction, especially History, Politics and Current Events   Newt Gingrich, Rahm Emmanuel, Larry Sabato

.

Jennifer Prost Public Relations http://www.linkedin.com/pub/1/2b1/652 Fiction and nonfiction   The Sneaky Chef by Missy Chase Lapine, American Eve by Paula Uruburu, The War Comes Home by Aaron Glantz

.

JKSCommunications www.jkscommunications.com Fiction, Memoir, YA, Business, Self-Help Southern Literature Mermaids In The Basement by Michael Lee West, Looking for Salvation at the Dairy Queen by Susan Gregg Gilmore, Blue Cotton Gown: A Midwife's Memoir by Patricia Harman

.

Joanna Pinsker http://www.linkedin.com/pub/dir/?last=pinsker&first=joanna Fiction and nonfiction   A Time to Fight by Senator Jim Webb, Escape by Carolyn Jessop, Where the River Ends by Charles Martin

.

Kathy Carlton Willis Communications http://www.kathycarltonwillis.com Christian books   Kathi Macias, Jennifer Kennedy Dean, Edna Ellison

.

Kim from LA www.kimfromla.com Fiction and nonfiction Media training/coaching Entertaining Disasters by Nancy Spiller, The Renegades by T. Jefferson Parker, The Survivor's Club by Ben Sherwood

.

Kimberly Burns Literary Publicity www.KimberlyBurnsPR.com Very selective literary fiction and narrative non-fiction   Salman Rushdie, A.M. Homes, Katha Pollitt

.

KT Public Relations & Literary Services www.ktpublicrelations.com Lifestyle including health, gardening and cooking   P. Allen Smith's Container Gardening, The Man With the Iron Tattoo by John Castaldo, Voices of Caregiving

.

Lisa Roe http://onlinepublicist.blogspot.com/     Bible Illuminated: The Book: New Testament (Illuminated World), Admit One: A Journey into Film by Emmett James, Cole Family Christmas

.

Lottchen Shivers Communications http://www.linkedin.com/pub/5/a30/3a4 Social issues, Family/Parenting, Biography, History, Fiction, Lifestyle/Design/Architecture   Behind the Lines by Andrew Carroll, Good Night Sleep Tight by Kim West, Shades of Country by Chippy Irvine

.

Marian Brown PR www.marianbrownpr.com      
           

.

Maryann Palumbo Marketing Concepts, Inc. http://www.linkedin.com/pub/dir/?last=Palumbo&first=Maryann Adult fiction and nonfiction, children's books, medical books and corporations   An Inconvenient Truth (Children's) by Al Gore, Ripley's Believe it Or Not, Guiness Book of World Records

.

Maureen Kelly Public Relations www.bizbookpr.com Business   Scott Adams, Jim Collins, Sramana Mitra

.

Meghan Phillips Public Relations http://www.linkedin.com/pub/dir/?last=rowe+phillips&first=meghan Non-fiction including health and fitness; cooking, gardening and other lifestyle; art, architecture and design; parenting and children's; and pop culture   Tony Duquette by Hutton Wilkinson, The Healthiest Meals on Earth by Jonny Bowden, Wacky Packages by The Topps Company

.

Meryl Zegarek Public Relations, Inc. www.mzpr.com Fiction and nonfiction   War of the Roses by Warren Adler, Serpent's Tail, The Zohar: Pritzker Edition - Translation by Daniel C. Matt

.

Nelson Consulting + Communications http://www.linkedin.com/in/zaknelson Cooking, lifestyle, comics, humor, fiction, business, design Search engine marketing, social network media, web analytics, blogs, print media What Color Is Your Parachute?, Frances Moore Lappe, Ten Speed

.

Obie Joe Media www.obiejoe.com Fiction and nonfiction Online promotion and marketing; major media bookings, unconventional venues The English American by Alison Larkin, Concierge Medicine by Dr. Steve Knope, Frankenstein: A Cultural History by Susan Tyler Hitchcock

.

Oettinger & Associates Inc. www.o-a-inc.com Non-fiction and independent films   Steven Pressfield, Nathaniel Fick, Paul Rieckhoff

.

Open Book Publicity http://www.linkedin.com/pub/4/b07/15a Fiction and nonfiction   Ethics for the New Millennium by His Holiness the Dalai Lama, Last Child in the Woods by Richard Louv, The Gourmet Cookbook edited by Ruth Reichl and John Willoughby

.

Over the River Public Relations www.overtheriverpr.com Literary and mainstream fiction, nonfiction, crafts, biography, Judaica, parenting, health, and lifestyle books   Mary Pipher, Greg Bear, Robert James Waller

.

Phoenix Media www.phoenixmediapr.com Fiction and nonfiction Radio telephone campaigns The Spectrum (Paperback Edition) by Dr. Dean Ornish MD; YOU Being Beautiful by Drs. Michael Roizen MD & Dr. Mehmet Oz MD; The Civility Solution: What To Do When People are Rude by Pier Forni Ph.D.

.

Pigtail Public Relations www.pigtailpr.com Children's, parenting, special needs   T.A. Barron, Merlin's Dragon; Tony Attwood, The Complete Guide to Asperger's Syndrome; Micheal Buckley, The Sisters Grimm

.

PR by the Book www.prbythebook.com Parenting, children's, business, health / wellness, self-help, fiction   Reallionaire by Farrah Gray, The Body Noble by Derek Noble, Put Passion First by Dr. Carol Cassell

.

Precedent Media Unlimited www.precedentonline.com Fiction and nonfiction Online publicity and marketing, website and smart phone app development The Associate by John Grisham, Invisible Hands by Kim Phillips-Fein, The King of Madison Avenue by Ken Roman

.

Raab Associates Inc. www.raabassociates.com Children's, teen, parenting, family-oriented books and products - including audio, toys and games   R.A. Salvatore, Robie Harris, Jane Yolen

.

rhalee hughes public relations + marketing www.rhalee.com Fiction and nonfiction   Influence by Ashley Olsen and Mary-Kate Olsen, Three Cups of Tea Young Readers Edition by Greg Mortenson, Gingerbread Baby by Jan Brett

.

Rose Carrano Public Relations www.rosecarranopr.com Nonfiction, children's   Laura Numeroff (IF YOU GIVE A CAT A CUPCAKE), Nat Hentoff (THE NAT HENTOFF READER), Peter Falk (JUST ONE MORE THING)

.

RSW Communications   Fiction and nonfiction   Kurt Vonnegut, Russell Banks, Howard Zinn

.

RussCommTM http://russ-marshalek.blogspot.com/ Literary fiction Online campaigns, blog outreach, large-scale/creative event planning  

.

Scott Manning & Associates www.scottmanningpr.com Narrative non-fiction, pop culture, gay/lesbian   Black Hawk Down by Mark Bowden, On the Wealth of Nations by P.J. O'Rourke, The Weather Makers by Tim Flannery

.

Skye Wentworth www.skyewentworth.org Fiction and nonfiction Internet publicity, broadcast, print After Dachau by Daniel Quinn, Close to the Bone: Life Threatening Illness as a Soul Journey by Jean Shinoda Bolen, RealAge by Michael Roizen
           

.

Susan Schwartzman Public Relations www.susanschwartzmanpublicity.com Fiction and nonfiction   Power Play by Joseph Finder, Diary of a Manhattan Call Girl by Tracy Quan, Opting Out by Pamela Stone

.

Susannah Greenberg Public Relations http://bookbuzz.com Primarily nonfiction including current affairs, business, spirituality, gift books   Bird Songs: 250 North American Birds in Song by Les Beletsky, Who Moved My Cheese? by Spencer Johnson, Longaberger

.

Tom Robinson's Author and Book Media www.authorandbookmedia.com Fiction and nonfiction   Tasha Alexander, CJ Lyons, Kristy Kiernan

.

Wunderkind PR www.linkedin.com/pub/11/579/1a2 Fiction, primarily science fiction and fantasy   Crossroads of Twilight by Robert Jordan, Dragon Fire by Secretary of Defense William S. Cohen, Sandworms of Dune by Brian Herbert & Kevin J. Anderson

.

         

.

Book Publicity Firms        

.

Book Report Network, The www.authorsontheweb.com Commercial/genre fiction, including women's fiction and mystery, suspense and thrillers; memoirs; children's and young adult fiction; Christian fiction and nonfiction Online True Colors by Kristin Hannah, Jack and the Box by Art Spiegelman, Girls Like Us by Sheila Weller

.

Cave Henricks Communications http://blog.cavehenricks.com/ Business, Christian   The Great Depression Ahead by Harry S. Dent, Jack: Straight from the Gut by Jack Welch, First, Break All the Rules by Marcus Buckingham

.

FSB Associates www.fsbassociates.com Fiction and nonfiction Internet marketing and publicity Moscow Rules by Daniel Silva, The Procecution of George W. Bush for Murder by Vincent Bugliosi, South Beach Diet by Dr. Arthur Agatston

.

Goldberg McDuffie Communications www.goldbergmcduffie.com Fiction and nonfiction   Alan Greenspan, Jodi Picoult, David Baldacci

.

Hendra Agency Inc., The bhendra@thehendraagency.com Primarily nonfiction, specialty in humor / parody, some fiction   Reengineering the Corporation by James Champy, John Byrne, Lester Thurow

.

Kelley & Hall Book Publicity http://kelleyandhall.com Fiction and nonfiction   Jacquelyn Mitchard, Michael Palmer, The Lace Reader by Brunonia Barry

.

McAllister Rowan Communications Group, Inc. www.Mcallrow.com Fiction and nonfiction   Enough by John Bogle, Richard Simmons, The Wine Bible by Karen MacNeil

.

Media Masters Publicity www.mmpublicity.com Fiction and nonfiction   The Spiderwick Chronicles, Diary of a Wimpy Kid, Sheila Lukins

.

Newman Communications www.newmancom.com Fiction and nonfiction   People Are Idiots and I Can Prove It by Larry Winget; Eat This, Not That by David Zinczenko; The Last Lecture by Randy Pausch

.

Phenix & Phenix Literary Publicists www.phenixpublicity.com Fiction and nonfiction   The Ice Man by Philip Carlo, Truancy by Isamu Fukui, Four Wives by Wendy Walker

.

Planned Television Arts www.plannedtvarts.com Fiction and nonfiction   Dave Barry, John Grisham, Malcom Gladwell

.

SallyAnne McCartin & Associates http://www.linkedin.com/pub/4/14b/642 Fiction and nonfiction   Walter Mosley, Mitch Albom, Susan Faludi

.

Shreve Williams Public Relations, LLC www.shrevewilliams.com Fiction and nonfiction   Carl Bernstein, Art Spiegelman and Jeffrey Sachs

.

Smith Publicity, Inc. www.smithpublicity.com Fiction and nonfiction   Retire in a Weekend by Bill Losey, Positive Directions by John Ryder, Ph.D, Seasons Among the Vines by Paula Moulton

Note: I would love to consult with you on your promotion campaign or coach

you with your publishing plans but this list will give you plenty of leads to research

if you want a full-service publicist.

 

 

 

 

 

 

 

 

 

 

Here are links on this site where you will learn more about Carolyn Howard-Johnson's books, audios, and more:

  • Audios I coproduced to share the ins 'n' outs of writing, book promotion and marketing on the net. Retailers who are perfecting their online promotion skills will want to work on their writing skills, too--beyond business letters and advertising copy.
  • The Frugal Book Promoter, my way to share the pitfalls of publishing with other authors in hope they won't fall into the same potholes I did. Retailers will find essential marketing skills like writing media releases here--at least until I get to a book on these specifically for retailers. (-;
  • The Frugal Editor, second in the HowToDoItFrugally series, sharing my system for keep editing gremlins at bay. Retailers will find great editing an essential tool as they develop their online promotion campaigns.
  • Other publishing including shorter works.

 

"Careers that are not fed die as readily as any living organism given no sustenance." ~ Carolyn Howard-Johnson

 

 

Cover of A Retailer's Guide to Frugal In-Store Promotions  by John Quinn of Design Solution 360º (www.designsolution360.com)

Published by HowToDoItFrugally Publishing in conjunction with THINKING STONE PRESS

Studio photography by Uriah Carr

Logo by Lloyd King

 

All Carolyn's Frugal Books Are Available on Kindle as well as paperback:

   


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Copyright ©2006 Carolyn Howard-Johnson